| While some professional domainers prefer to concentrate on building and keeping a traffic portfolio that becomes a round-the-clock money making machine, others like to seek out names purely for their resale potential. In fact if a domain has no inherent traffic, resale is usually the only way to earn a return on your investment. |  |
Fortunately a lot of "end user" buyers (end users are the last link in the domain chain - business owners who intend to develop a website on the domain they buy) don't care if a domain has existing traffic or not, so they represent a market for your domains whether or not they generate income prior to development.
That doesn't mean they will buy just any old name. What you have to offer will have to match the message they want to get out about their business. If you haven't already visited our Choosing Names section, do so now to review the kinds of names that will give you the best chance to make a sale.
If you are ready to put your names on the market, these are the best ways to find a buyer:
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List your names with one of the large aftermarket sales venues like Afternic.com or Sedo.com. Their sites attract thousands of visitors so there is a better chance your name will be seen there.
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Park you domains on a page that has a prominent For Sale notice on it and a link visitors can click to automatically send you an email offer for your domain. The best sales often come from interested buyers typing in a name they are already interested in, then responding when they see it is for sale.
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List your domains for sale in the major domain forums on the web (see our Free Resources section for links). Keep in mind you will be selling to other domainers there - rarely end users - so you will have to offer very attractive prices to close a deal.
You can also place a "For Sale" notice on a line in the Public WhoIs record for your domain (this can be done through the domain management panel at your registrar) though only people who are very knowledgeable about domains are likely to see a notice there.
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Another tactic some try is "cold calling" businesses that might have an interest in your domain name. We don't recommend this as it isn't very effective and if your domain has any trademark implications it could actually get you into trouble for registering the domain in "bad faith" purely for the purposes of selling it to someone who has trademark rights to it. |
Many busy business people also resent being interrupted by unsolicited calls and the same holds true for spam emails. Yor are also dealing from a point of weakness when you are the one trying to make the sale rather than having an interested party come to you first.
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Many wonder if they should set a sale price or leave the domain open for offers? Most professional sellers prefer to have the buyer be the first to make an offer in order to gauge the buyer's interest and get an idea of what kind of budget they have.
On the other hand if you are trying to sell names in a forum populated by other domainers who are primarily looking to buy names wholesale, you will get far better results by listing prices. |
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